“𝐈 𝐝𝐨𝐧’𝐭 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐭𝐨 𝐦𝐚𝐫𝐤𝐞𝐭 𝐦𝐲𝐬𝐞𝐥𝐟 𝐚𝐧𝐝 𝐠𝐞𝐭 𝐦𝐲𝐬𝐞𝐥𝐟 𝐨𝐮𝐭 𝐭𝐡𝐞𝐫𝐞 𝐭𝐨 𝐚𝐭𝐭𝐫𝐚𝐜𝐭 𝐜𝐥𝐢𝐞𝐧𝐭𝐬.”
I hear this from coaches all the time.
My response is:
Well, first of all, you need to shift your thinking from marketing to more of how do I connect with the people who need my help as a coach so I can help them.
That thinking shift alone will make a difference.
Because it puts the desire to want to help in the forefront.
Which is what coaching is all about, helping others.
Not that there is something wrong with the word marketing. But with so much information out there. This word got misused, misunderstood, and confused a lot which leads to saying like “I don’t know how to market myself” from a coach.
If you are in a similar situation not sure how to market yourself and get yourself out there.
Make things easier for yourself by simply asking yourself these questions:
How can I connect, reach out to, or reach the people who need my help as a coach?
What strategy could I use that would allow me to get in front of them, share my value, and convey my message effectively?
You see asking yourself these questions starts to get you thinking and formulating ideas.
Gathering ideas and thoughts are what’s going to lead to answers, progress, and breakthrough.
So if you are not sure how to market yourself, shift your thinking to how can I connect, reach out to, or reach the people that need my help as a coach.
This shift would lead you to answers.