Coaching Business

How to turn your experience, knowledge & skills into coaching and start a coaching business.

First and foremost, if you are considering a career in coaching, it is essential that you genuinely want to help others. You should be passionate about making a positive impact and transforming lives. This desire to assist others must be your primary motivation for pursuing coaching, rather than a mere focus on financial gain. While it is true that you can earn a substantial income from coaching, depending on your niche, your main drive should stem from a sincere wish to help. When you approach coaching with the right intentions, financial success will naturally follow. This commitment will not only make you an effective coach but will also lead to significant results for your clients, resulting in more clients, greater success, and increased income for you.

How do you turn your experience, knowledge & skills into coaching

You have the opportunity to transform your experience, knowledge, and skills into a coaching practice. You can coach on any topic or area that you are passionate about, provided there is a demand for that coaching. You already possess the abilities and expertise necessary to guide individuals toward their desired outcomes in that specific field.


Coaching is not confined to popular areas such as life coaching, health coaching, business coaching, or sports coaching, which are often the most recognized. For example, life coaching encompasses a vast range of subtopics. You could specialize in helping individuals discover their life purpose, unlock their full potential, or find their true identity to lead the life they desire. Additionally, you can assist people in overcoming challenges such as addictions, anxiety, low self-esteem, and depression. Each of these areas presents a unique coaching opportunity within the broader life coaching category. To effectively support someone in these specific areas, it is essential to have the relevant skills and knowledge, as a general life coaching certification may not be sufficient.
It is vital to have a strong foundation of knowledge and experience in a particular area, such as dating, business, or relationships. If you possess this foundation, you will need guidance on how to transition your knowledge and experience into a successful coaching business

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English Coach

Boxing Coach

Ex Back Coach

Guitar Coach

Coaching can encompass a wide range of topics and areas, extending beyond the commonly recognized fields such as life coaching, health coaching, business coaching, or sports coaching. This broader perspective on coaching is often overlooked.


Take life coaching, for instance; it is an incredibly expansive field with numerous subtopics. You might coach someone on discovering their life purpose, unlocking their full potential, or uncovering their true identity to lead the life they desire. Additionally, you can support individuals in overcoming addictions, managing anxiety, boosting self-esteem, and addressing depression. Each of these areas represents a distinct aspect of life coaching, and to effectively guide someone toward their desired outcomes, you must possess the necessary skills and expertise specific to each topic. A general life coaching certification alone may not suffice, as each area requires unique experiences, knowledge, and skills.

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How do you acquire the abilities and capabilities to coach in a specific area or topic

Typically, it involves one or a combination of the following:

Transformational life experience – for example where your life has transformed because you have discovered or figured out a solution that has helped you solve or overcome or conquer a certain challenge in your life that has bothered you for a period of time, perhaps after trying different things that all didn’t work or help. And with the know how to overcome that challenge you can help others to overcome it as well, you can coach them to overcome it.

Knowledge & skills -This includes the knowledge you have gained through training, classes, courses, reading, or learning specific tools and techniques. It also encompasses formal education, such as attending a coaching school and obtaining certification in a particular area. The knowledge and skills you develop through these experiences enable you to coach others effectively.

Career experience – If you have achieved significant milestones in your career or business, you can leverage that experience to guide and coach others on how to reach similar goals.

Life-long experience -This refers to the deep understanding you gain from long-term engagement with a particular subject or activity. Your extensive experience allows you to coach others effectively in that area.

These are common pathways to developing the abilities and capabilities necessary for coaching in a specific topic. As mentioned earlier, it often involves one or a combination of these factors. Let me provide some examples to illustrate this further. For example:

Recovery Integration Support Coach

Their ability to coach in this area or topic is based on their :

Transformational life experience – when coaching helped them recover from their own life crisis.

Knowledge & skills – knowledge they’ve acquired through training to be a coach. As well as other coaching-related trainings.

Guitar Coach

Their ability to coach in this area or topic is probably based on their :

Knowledge & skills with the guitar

Career experience if they’ve been a guitarist or artist doing that for a living.

Life- long experince if they’ve been playing the guitar since they were little.

Business Coach

Their ability to coach in this area or topic is probably based on their :

Transformational life experience – when they figured out how to get the best out of their employees to increase the performance of their restaurant business.

Career experience – As a restauranteur or an owner of a restaurant business.

Golf High-Performance Coach

Their ability to coach in this area or topic is based on their :

Transformational life experience – when they discover coaching, it changes their own life. And seeing its impact on others.

Knowledge & skills – knowledge they’ve acquired through training to be a coach. Their college training and qualifications. As well as other coaching-related trainings.

Life-long experience -their love and knowledge of golf as they’ve been playing it since they were a child.

Business & Marketing Coach

Their ability to coach in this area or topic is based on their :

Knowledge & skills -Knowledge & skilled in digital marketing, sales, digital world. Knowledge of coaching. Knowledge of digital service business. Knowledge in coaching business development. Acquired through attending various trainings.

Career experience – skills developed, honed, and sharpened over time in the digital marketing & coaching career.

Many people often wonder if they need a qualification, accreditation, or certification from an institution or school before becoming a coach. While this is a common belief within the coaching industry, the answer is not as straightforward as it may seem.
Ultimately, it depends on you and the specific type of coaching you wish to pursue. In certain areas, obtaining additional knowledge through a coaching school or institution can be beneficial, equipping you with the skills necessary to effectively guide and coach individuals in that particular field. Completing such training may lead to a qualification, certification, or accreditation. However, what truly matters is your ability to help clients achieve their desired outcomes, rather than simply possessing a framed certificate that holds little value if you cannot deliver results.


Qualifications become more critical when working with organizations or corporations, as they are more likely to require proof of credentials. Coaching within these settings often follows a structured approach provided by coaching schools, which can sometimes feel impersonal and limited, focusing more on metrics than on individual needs.
If your goal is to assist everyday people rather than work within corporate environments, you have the flexibility to coach in various topics or areas. As I mentioned earlier, while some subjects may necessitate further education, it ultimately comes down to your confidence in your ability to coach and guide others toward their goals.


Not all topics require formal training from coaching schools or institutions. You can leverage your existing knowledge, experience, and skills to become an effective coach. If we were to limit ourselves to only those topics covered by coaching schools, we would miss out on countless opportunities, as no institution can encompass every possible area of coaching.
You have the freedom to coach in any topic or area where you feel capable of helping others achieve their desired results. To further illustrate this point, I will provide examples of individuals who have successfully coached in various fields without formal training from coaching schools or institutions.

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Acting & Voice Coach

Coaching Area/Topic – Acting and voice.

Virtual Cooking Coach

Coaching Area/Topic – Cooking

Online Guitar Coach

Coaching Area/Topic – Guitar-playing

English Pronunciation & Intonation Coach

Coaching Area/Topic – English pronunciation and intonation

Book Coach

Coaching Area/Topic – Book writing.

Social Media Coach

Coaching Area/Topic – Social media

Dance Fitness Business Coach

Coaching Area/Topic –Dance Fitness Business

Voice Coach

Coaching Area/Topic – Singing voice

Dating & Relationship Coach

Coaching Area/Topic – Dating & Relationships.

As illustrated in the examples above, individuals have identified their own unique areas or topics for coaching. These coaching topics are distinct to them and are often rooted in their personal experiences and knowledge, rather than being derived from formal coaching schools or institutions. They are successfully assisting their clients while also receiving financial compensation for their efforts.


If you choose to coach in a unique area based on your own transformative life experiences, career journey, or acquired skills and knowledge, you significantly increase your chances of success. This uniqueness sets you apart from others who may have trained at the same coaching schools, leading to market saturation.


For instance, based on my career experience, knowledge, and skills, I specialize in coaching individuals on how to transform their experiences, knowledge, and skills into a coaching business. I also guide clients in starting and building their own coaching practices. Additionally, I could coach on various topics, including:

Digital marketing for solopreneurs in the digital space

Sales strategies for solopreneurs

Content marketing for digital businesses

Developing a success-oriented mindset for business

Business development for digital solopreneurs

These are just a few examples of the topics I can coach on, and I am confident that with further reflection, I could identify even more unique areas. Importantly, none of these topics require formal training or certification from a coaching school; they stem solely from my professional background and expertise.


The same principle applies to you, albeit with your own unique life journey. By now, I hope you understand the concept of leveraging your experiences, knowledge, and skills to create a coaching practice. I encourage you to start brainstorming potential areas or topics where you can guide others based on your own experiences.
You may be sitting on a wealth of knowledge, as I firmly believe that everyone has something valuable to offer the world. Your years of experience have equipped you with insights that could greatly benefit others through coaching.


If you feel uncertain about your potential coaching topics, it may simply be a matter of not knowing how to identify them. We can assist you in this process. Through our techniques and guidance, we can help you uncover the topics or areas where you can coach effectively.
If you have a topic in mind but are unsure about its viability as a coaching business, our guidance can help you validate and position yourself within that niche. It doesn’t matter what the topic is; we can provide you with the information you need.
If you’re contemplating a coaching topic but are uncertain about its potential, our guidance can help you answer that question and show you how to frame your coaching to make it a viable business.


In all these scenarios, our guidance can support you. Click the button below for more information on how we can assist you

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How to get started as a business?

Once you have identified the area or topic you wish to coach on—drawing from your experience, knowledge, or skills—and feel confident in your ability to guide and support others toward their desired outcomes, you are ready to embark on your coaching journey as a business. However, transforming this passion into a successful business requires more than just enthusiasm; it necessitates proper guidance.


Effective guidance will equip you with all the essential tools to establish your coaching business from the ground up, manage it on a daily basis, and sustain it over the long term. This will enable you to make the impact you aspire to and live the life you desire.
To achieve this, there are six key components that will empower you to reach those in need of your coaching expertise and provide them with the support they seek

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1. Business foundation principles – Establish a solid foundation to ensure your coaching business thrives. This includes providing genuine value to the market and ensuring that your offerings meet the needs of your target audience.

2. Position and communication – Position yourself effectively within your market and master the art of communicating the value your coaching services provide.

3. Coaching solution – Your coaching should offer robust solutions that address the specific challenges faced by your clients. In other words, your coaching services must align with their needs to deliver meaningful results.

4. Marketing–  With a strong positioning and clear communication of your coaching value, the next step is to implement effective marketing strategies that resonate with your audience’s desires.

5. Sales – Once your marketing strategies generate leads from potential clients, you should know how to convert these leads into paying clients who can benefit from your coaching.

6. Business management – Finally, you need the skills to manage your coaching business effectively, ensuring it operates smoothly while achieving the dual goals of helping others and generating a sustainable income. 

It entails everything you need to start a coaching business from scratch, from zero to a working successful one.

And if you are seeking assistance with this guidance, or if you’re interested in starting a coaching business by transforming your experience, knowledge, or skills into a viable coaching practice, we are here to help. Click the button below to learn more about the support we offer:

At DoingCoaching.com, this is precisely what we specialize in. We offer guidance to help individuals transform their experiences, knowledge, or skills into successful coaching practices, enabling them to assist even more people through their coaching services.

Hear what some of our clients have to say about the support, guidance, and assistance we’ve provided:

Click the button below to get more info on the guidance:

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