How to Get Coaching Clients: 3 Real Strategies That Work for Our Clients

Struggling to get coaching clients? Here are 3 proven strategies we use with our clients to attract and sign paying coaching clients — without feeling pushy or overwhelmed.

If you’re a life coach, executive coach, or business coach trying to figure out how to get coaching clients consistently, you’re not alone.

At DoingCoaching.com, we help coaches from all over the world build profitable, purpose-driven coaching businesses. In this post, I’m sharing 3 real-world strategies we use with our clients to help them attract and sign paying clients — without feeling salesy or overwhelmed.

Whether you’re just getting started or ready to grow, these coaching client attraction strategies can help you move forward with clarity and confidence.

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1. Align Your Coaching Offer With Real Market Needs

One of the biggest reasons coaches struggle to sign clients is this: their coaching offer isn’t aligned with what their target audience actually wants or needs.

This is where we start with every coach we work with.

We help our clients identify their ideal coaching niche and deeply understand the challenges, desires, and goals of their market. Once your coaching offer clearly solves a specific, real problem, it becomes much easier to attract paying clients.

Tip: Ask yourself — What transformation does my coaching help someone achieve?
Once you’re clear on that, position your coaching around that outcome.

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2. Speak the Language Your Clients Understand

You might have the most powerful coaching process in the world, but if your messaging doesn’t resonate with your audience, they’ll scroll right past it.

One thing we focus on at DoingCoaching.com is helping coaches communicate in a way that actually connects with the people they want to serve. That means using real, everyday language — not coach-speak.

Speak to your audience’s pain points, goals, and dreams using the words they would use. When you do that, your marketing starts feeling natural — and your ideal clients start paying attention.

Example:
Instead of saying “transform your mindset,” say “feel more confident speaking up in meetings” — if that’s your audience’s real struggle.

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3. Build a Simple but Effective Marketing Strategy

This is where a lot of coaches get stuck: they’re posting online, but they don’t have a real strategy behind it.

Marketing doesn’t have to be complicated — but it does have to be consistent.

We work with our clients to create client attraction strategies that match their personality and lifestyle. That could mean:

• Weekly content on LinkedIn or Instagram
• Hosting free webinars or discovery calls
• Creating a lead magnet to build an email list
• Building a simple funnel that guides people to book a call

The key is having a system in place that regularly gets your coaching offer in front of the right people — in a way that feels good to you.

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Want Help Growing Your Coaching Business?

At DoingCoaching.com, we offer a 3-in-1 coaching business accelerator that helps coaches:

• Clarify their niche and offer
• Create authentic messaging that connects
• Build a client attraction system that works

If you’re ready to get consistent clients and grow your coaching business with expert support, visit DoingCoaching.com today.

Or click here to get started.

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Final Thoughts

Getting coaching clients isn’t about luck. It’s about clarity, alignment, and consistent action.

These are the same strategies we use with coaches every day inside our accelerator — and they work.

You don’t have to do this alone. Let us help you build a coaching business that actually works.