How Coaches Can Attract the Right Clients With the Right Words

Discover how your wording impacts client attraction as a coach. Learn 3 ways to communicate your value and attract ideal clients to your business.

Are you a coach struggling to attract the right clients? Many coaches think the problem lies in their niche or offer, but in reality, it often comes down to the words they use.

The language you choose shapes how potential clients see your value—and determines whether you attract the right or wrong people.

This is one of the biggest challenges we help coaches solve inside our Coaching Business Accelerator Program, which is part of our DoingCoaching 3-in-1 platform.

Why Wording Matters in Coaching

When you communicate what you do as a coach, you’re not just explaining your services—you’re shaping how people perceive you.

The truth is simple:

Using the wrong words can attract the wrong people, leaving you drained and frustrated.
Using the right words makes your message resonate with your ideal clients, so you start building meaningful coaching relationships.

3 Ways to Communicate Your Value as a Coach

If you want to attract the right clients, you need to pay attention to how you communicate. Here are three proven ways to do that:

1. Craft a Clear Coaching Message

Your message is the foundation of your communication. Many coaches call this a “magnetic message” or “resonating message.”

A simple formula is:
I help [niche] achieve [result] by [process].

When done correctly, this makes it clear who you serve, what result you bring, and how you make it happen.

2. Share Your Personal Story

Your personal story is your most powerful positioning tool.

If your coaching niche is tied to your own life journey, communicating what you do becomes natural and effortless. More importantly, your story makes your brand unique—because nobody else has lived your exact journey.

3. Build a Hook Into Your Offer

Your offer must communicate its value clearly, but a hook offer makes it irresistible.

A strong hook not only grabs attention but also:

Demonstrates your value upfront.
Positions you uniquely in your niche.

The best hook offers come from deeply understanding your niche’s needs, desires, and the specific language they use.

The Danger of Using the Wrong Words

Your wording will either attract or repel the right clients.

If you’re currently attracting the wrong audience, it may not be your niche—it’s your language. The good news is, once you shift your messaging, your entire client base can change.

How We Help Coaches Fix This

Inside our Coaching Business Accelerator Program on the DoingCoaching 3-in-1 platform, we guide coaches step-by-step in:

Crafting their message.
Aligning their story with their niche.
Designing a hook offer that connects with the right people.

The result? Clear communication that attracts your ideal clients consistently.

Final Thoughts

If you’re a coach struggling to attract the right people, the problem might not be your niche or your offer—it’s your wording. By improving your message, story, and offer, you can start drawing in clients who truly resonate with you.

👉 Ready to communicate your value and attract your ideal clients?
Join our Coaching Business Accelerator Program on the DoingCoaching.com 3-in-1 platform and let us help you grow your coaching business the right way.

DoingCoaching.com