How to market myself as a coach

𝐈 𝐝𝐨𝐧’𝐭 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐭𝐨 𝐦𝐚𝐫𝐤𝐞𝐭 𝐦𝐲𝐬𝐞𝐥𝐟.

Marketing isn’t one of my strengths.

I usually hear this from coaches who just got certified and starting out.

First of all, before you start thinking about marketing for your coaching business. You need to have done the foundation work in your coaching business. A lot of coaches who are starting out, don’t do the foundation work first, once they got certified they immediately thinking about marketing.

What do I mean by the foundation in your coaching business?

I mean:

 *Validate whether people want and willing to pay for the solution that your coaching provides.

*If they do, then position yourself as someone who can help them. 

*And then figure out exactly how to communicate and convey that to them in a way that resonates with them.

Before you worrying about marketing.

Once the foundation work is done then you can move to marketing.

Now you know they want your coaching, you know who they are because you’ve validated that they want your coaching and willing to pay for it.

You’ve positioned yourself as someone who can help them and know exactly how to communicate that to them.

Armed with that, the next question to ask yourself is where do I find them? Where do they hang out?

So I can connect with them, reach them or reach out to them to offer to help them.

What strategy could I use that would allow me to do that effectively?

That strategy would be your marketing.

And that’s how you would market yourself.